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Q. Evaluation of advertising media - Television?
Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase in economic status of an average Indian available of T.V Sets has improved speedily.
Advantages:-
Disadvantage:-
Importance of the market segmentation: 1. Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the mar
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