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depict the concept of line stretching and the three uses for it?
various approches of test marketing in FMCG
Q1 Create a graph of widget sales on the tab "Q1-Graph" and characterize the time series. That is, does the time series appear to include the effects of ( 1 ) cyclicality, ( 1 )
Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
explain Henry Assael Model of buying decision behaviour along with diagram
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of
As risk manager, you are concerned about the additional liability exposure the firm will face if it accepts the project. you obtain an estimate of the annual total loss distributio
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