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Define the term New Brands. New Brands: A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are a
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what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
various approaches followed by FMCG companies in test marketing
considering the concept of product life cycle where would you put video games in thier life cycle
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