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Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
Cost Based Pricing : Under the cost based pricing, different methods used are :- Mark Up Pricing Absorption Cost Pricing Target Rate of Return Pricing Margin
Importance of the market segmentation: 1. Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the mar
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel
did the management take a correct decision in rohit''s case
Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra
State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all
Market Expansion?
what are the significant factors that have led to the success of shoppers’ stop
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