Publicity, Marketing Management

Assignment Help:

Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comment in the print media or by obtaining a favourable presentation of it upon radio, television or stage.

Merits:

1.       As a "free advertising", publicity can be positive and stimulate demand at no cost.

2.       May be perceived by the consumers as more credible, because it is not paid for by the seller.

3.       Consumer may pay more attention to these messages, because they are not quickly screened out as are many advertisements.

Demerits:

1.       Publicity is not always possible because it is not in the hand of the seller.

2.       Publicity can be negative and hurt sales as well any from of paid as company product, and brand images.

3.       Company cannot completely control the content of publicity messages.


Related Discussions:- Publicity

Marketing, concepts and different core of marketing

concepts and different core of marketing

Algebra.., x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3

x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3

Product planning and development, What is the product planning and developm...

What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus

Positioning strategies, Positioning strategies: 1.       Attribute pos...

Positioning strategies: 1.       Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver

Method of determining prices or setting price, Method of determining prices...

Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi

Pryamid, pryamid structure at information system

pryamid structure at information system

Key challenges for a domestic company, Key challenges for a Domestic Compan...

Key challenges for a Domestic Company for Sustainability in Market -   Competitive pressure of global players : With the advent of open economy policy, the country ha

Makerting mix, #quest explain the ansoff product or makerting mix and its r...

#quest explain the ansoff product or makerting mix and its revance in makerting.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd