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What is Line Featuring in Product Line?
Line Featuring:
In case of durable products marketers at the times choose one or several items to “feature” the concept is to attract consumers towards showrooms and then try to acquire them exposed to other modules. A times marketer will quality a high end items to lend prestige to the product line. This product acts as flagships to enhance the entire line. Occasionally a company tends one end of its line selling well and other badly. The company may try to boost the demand for the slow moving items, particularly when they are produced into a factory which is lying idle because of lack of demand.
Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
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considering the concept of product life cycle, where would you put video games in their life cycle
What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last
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After their first arrival, the telephone, email, fax, mobile phone and the internet were rapidly accepted in business contacts and for doing business transactions, creating fresh c
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