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Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any
Q. Show the Advertising effects on Competition? Advertising promotes competition between different brands of the same product. The company offering high-quality quality product
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine
Question 1: A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives. (a)
Question 1: (a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used. (b) Civil Society Org
What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
Question 1: "A crisis can hit an institution anytime. It is essential therefore to plan and manage a crisis intelligently and forthrightly." Discuss this statement from a PR pe
How is customer relationship affected in business market and the consumer market? Close Supplier: In Customer relationship there is a smaller customer base but having s
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