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Define Need in marketing in briefly.
Need is a state of felt deprivation. This includes fundamental physical needs for clothing, food, warmth and also safety; as social needs for belonging and affection; as well individual needs for awareness and self-expression. It is an essential part of the human makeup. Whereas want, which is the form taken by a human need as shaped through culture and individual personality as well. Demands are human wants which are backed through buying power. Individuals have almost unlimited wants but restricted resources.
What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
The first five years of operation target marketare people aged between (2- 67) years old. The demographic age of KualaLumpur population shows that: 0-14years: 29.6%(male4
What is the role of structural ties by retaining customers of a firm? Structural Ties: With the intention of attract new customers and retain old one time, companies ind
Question : a) Discuss the importance of public Relations (PR) as an organizational function. a) Elaborate briefly the techniques and tools that can be employed by mana
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
The Role of Communication in Exchange Transactions Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network who
Question 1: (a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used. (b) Civil Society Org
What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza
The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
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