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What is profitability control in MIVE?
Profitability control in MIVE:
There is no point in squandering scarce resources on marketing attempts which guarantee nothing except identity recognition. Sales, expenditures and profits must count prominently within any evaluation and revaluation of ongoing campaigns. The country requirements to acquire rid of biases, prejudices and misconceptions and clearly identify what products and consumer group yield the more profits have the highest associate earnings capacity. Money, manpower and time must be allocated to cater to the requirements and desires of these top earners.
What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market
Henry Assael Model of buying decision behavior along with thediagram
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin
what is the primary activity
Unfair Trade Practices of MRTP Act For preventing deceptive as well as misleading advertisement MRTP Act has declared convinced trade practices as unfair. These inequitable Tra
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