What is profitability control in MIVE?

Profitability control in MIVE:

There is no point in squandering scarce resources on marketing attempts which guarantee nothing except identity recognition. Sales, expenditures and profits must count prominently within any evaluation and revaluation of ongoing campaigns. The country requirements to acquire rid of biases, prejudices and misconceptions and clearly identify what products and consumer group yield the more profits have the highest associate earnings capacity. Money, manpower and time must be allocated to cater to the requirements and desires of these top earners.