Implement the product development strategy, Marketing Management

Assignment Help:

Question:

a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) organisation.

b. Describe the role of the brand for the above organisation and select an appropriate marketing mix to implement the product development strategy.

Related Discussions:- Implement the product development strategy

Define the publicity - promotion, Define the Publicity - Promotion Th...

Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y

What are the stages of product life cycle, What are the stages of product l...

What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro

Choosing the advertising messages, Choosing the advertising messages: T...

Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their

Explain about facet model, Question: A facet model has been derived for...

Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.

Core concept, whats the core concept for marketing

whats the core concept for marketing

Organizational behaviour, whom do you think Rajender will eat with? why?

whom do you think Rajender will eat with? why?

Explain about the term ownership in briefly, Explain about the term ownersh...

Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w

Astronomy: star mapping, Two nights ago, an astronomer took a picture of a ...

Two nights ago, an astronomer took a picture of a small portion of the sky containing 10,000 stars. Last night, the astronomer took a picture of the same portion of sky (containi

Importance of marketing to the society, Importance of marketing Import...

Importance of marketing Importance of marketing to the society 1. Delivery of standard of living to the society: main liability of the marketing is to produce goods a

Discuss the implications of dd''s activities, The DD drinks company was fou...

The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages