Implement the product development strategy, Marketing Management

Assignment Help:

Question:

a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) organisation.

b. Describe the role of the brand for the above organisation and select an appropriate marketing mix to implement the product development strategy.


Related Discussions:- Implement the product development strategy

What is comprised in green or environmental marketing, What is comprised in...

What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat

New/morden concept of the marketing, New/Morden concept or product oriented...

New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi

What is social responsibility marketing, What is social responsibility mark...

What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t

Market penetration of FMCG and regional products in rural, meaning of regio...

meaning of regional products or definition of regional products

Personal Selling, when it comes to selling, personal selling is vital. most...

when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before

Draw a demand curve, Suppose D1 represents the demand curve for paperback n...

Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the

Generic product, Generic Product A generic product is an unbranded, ine...

Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd