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What is Cultural Environment?
Cultural Environment:
Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural values people’s view of themselves, people’s views of organizations, people’s views of others, people’s views of nature, people’s views of society and people’s views of the universe.
Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their
How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
what are ten rules of E-Marketing and what are The three main driving force Business pressures,Organizational responses & The role of Information Technology (including electronic c
CUSUMER MIND IS A BLOCK MIND DISCOUSES
What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
Importance of the positioning or why positioning: 1. To create a distinctive place of a product or service in the minds of potential customers. 2. To provide a c
Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c
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