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Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e
brief explanation on positioning
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
Q. Purposes of Illustration of print-ad-copy? Illustration helps in attracting attention as well as arousing desire/ interest in advertisement. It assists the buyer in
Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
How is information in technology and organizational structure affected? Conversely, information systems have enabled companies to gain many benefits as like efficiency gains, q
the implementation of the marketing mix
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
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