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Question 1:
(a) What do you understand by the term "market segment"?
(b) Explain why the concept of segmentation may be of value to the marketing department of a large business.
(c) Elucidate by appropriate examples how a company manufacturing footwear may attempt to segment the market for its product.
Question 2:
(a) How does the marketing mix help to ensure that marketing effort is effective?
(b) Explain in details the elements of marketing mix.
what are the 7 p''s of green trends
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
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