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Question 1:
(a) What do you understand by the term "market segment"?
(b) Explain why the concept of segmentation may be of value to the marketing department of a large business.
(c) Elucidate by appropriate examples how a company manufacturing footwear may attempt to segment the market for its product.
Question 2:
(a) How does the marketing mix help to ensure that marketing effort is effective?
(b) Explain in details the elements of marketing mix.
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
exblin the vireous functin of marekting management
Five years ago, you bought a house for $151,000, with a down payment of $30,000, which meant you took out a loan for $121,000. Your interest rate 5.75% fixed. You would like to pay
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
what would you suggest to avoid delays in despatch of products
various approaches followed by FMCG companies in test marketing
process of disigning distribution channel
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
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