Explain the elements of marketing mix, Marketing Management

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Question 1:

(a) What do you understand by the term "market segment"?

(b) Explain why the concept of segmentation may be of value to the marketing department of a large business.

(c) Elucidate by appropriate examples how a company manufacturing footwear may attempt to segment the market for its product.

Question 2:

(a) How does the marketing mix help to ensure that marketing effort is effective?

(b) Explain in details the elements of marketing mix.

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