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Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
In fine-tuning the product strategy for your marketing plan do these two things: 1.- Develop a simple three-column table in which (a)market segments of potential customers are in t
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What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend
Marketing planning: Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing s
how should shopper stop develop its demand forecast
the value delivery process
Draw the typical profiles of shoppers stop customers segments
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