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Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Should video game companies continue to alter their products to include other functions such as email?
Explain the Nature and Scope of Advertising. Nature and Scope of Advertising: • Paid form • Non-personal presentation and also Promotion. • Known sponsor • Anyo
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
Why is ensuring important for marketers? Ensuring the important for marketers in marketing : Marketers require ensuring that when adding benefits to a product, the cost
Five years ago, you bought a house for $151,000, with a down payment of $30,000, which meant you took out a loan for $121,000. Your interest rate 5.75% fixed. You would like to pay
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