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Financial Resources
Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-term control would rest with the sponsor for as long as financial leverage continues. Though, short-term message corruption can exist if management control over the process is less than vigilant. For instance, if design of the message differs from that originally agreed, then partial control has already been lost. This can happen when working relationship between an advertising agency and client is less than efficient and the process for signing off work in progress fails to prevent design and release of inappropriate creative work.
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
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To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn
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