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Financial Resources
Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-term control would rest with the sponsor for as long as financial leverage continues. Though, short-term message corruption can exist if management control over the process is less than vigilant. For instance, if design of the message differs from that originally agreed, then partial control has already been lost. This can happen when working relationship between an advertising agency and client is less than efficient and the process for signing off work in progress fails to prevent design and release of inappropriate creative work.
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marketing business process of automobiles company.
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¨ Enclosed you will find our estimate of Well Water's most recent income statement and its current balance sheet. Please note that the asset values are estimated market value
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Name the factors affecting pricing decisions a) Cost b) Demand c) Competition d) Marketing Objectives e) Government Regulation
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