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Financial Resources
Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-term control would rest with the sponsor for as long as financial leverage continues. Though, short-term message corruption can exist if management control over the process is less than vigilant. For instance, if design of the message differs from that originally agreed, then partial control has already been lost. This can happen when working relationship between an advertising agency and client is less than efficient and the process for signing off work in progress fails to prevent design and release of inappropriate creative work.
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
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Break-Even Analysis Break-even pricing (target profit pricing) is tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta
Roux ski is a company that specializes in the manufacture of ski pants. The senior management accountant has been asked to advise the board of directors on a production and sales p
Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience
TOTAL QUALITY MANAGEMENT (TQM): Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding
Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
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