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What is the significance of distribution channel?
In order to know the marketing channel, this is important to know the reasons for emergence of distribution channels. The main justification of their existence is economic. To prevent there is nothing a producer from distributing his goods or services by himself. Actually, by using intermediaries, he loses an important degree of control over the circumstances of sale to the last consumer and sustains the cost of margins to be paid to the middlemen.
What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
1. Write a note on importance of consumer behavior for a business firm? 2. Define the term 'Price'. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the ne
consumer mind is a black box
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
give me am example of straight rebuy, modified rebuy and new task
1. List dawn and explain the advantages of integrated material management.
Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel
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