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What is the significance of distribution channel?
In order to know the marketing channel, this is important to know the reasons for emergence of distribution channels. The main justification of their existence is economic. To prevent there is nothing a producer from distributing his goods or services by himself. Actually, by using intermediaries, he loses an important degree of control over the circumstances of sale to the last consumer and sustains the cost of margins to be paid to the middlemen.
Nature of the marketing: 1. Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
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3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
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How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
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