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Q. Methods of preparing advertisement Budget?
Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amount isn't fixed arbitrarily but is determined on some scientific basis. Following methods are usually used in determining the size of advertising budget:
1) Percentage (%) of sales Method
2) Competitive party Method
3) Objective and task Method
4) Affordable Method
5) Judgments Method
6) Increase over Past Year's Budget
7) Return on investment
8) Quantitative methods
9) Marginal Approach to Ad budget
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Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
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factors affecting the product life cycle
Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
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various approaches that are followed by fast moving consumer goods companies in test marketing
Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
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