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Q. Methods of preparing advertisement Budget?
Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amount isn't fixed arbitrarily but is determined on some scientific basis. Following methods are usually used in determining the size of advertising budget:
1) Percentage (%) of sales Method
2) Competitive party Method
3) Objective and task Method
4) Affordable Method
5) Judgments Method
6) Increase over Past Year's Budget
7) Return on investment
8) Quantitative methods
9) Marginal Approach to Ad budget
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
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Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
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Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe
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