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Q. Methods of preparing advertisement Budget?
Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amount isn't fixed arbitrarily but is determined on some scientific basis. Following methods are usually used in determining the size of advertising budget:
1) Percentage (%) of sales Method
2) Competitive party Method
3) Objective and task Method
4) Affordable Method
5) Judgments Method
6) Increase over Past Year's Budget
7) Return on investment
8) Quantitative methods
9) Marginal Approach to Ad budget
approaches followed by FMCG in test marketing
three uses of product line stretching
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Q. Explain the Steps in outlining advertising Budget? Steps in outlining advertising Budget 1) Setting advertisement Objective: - Prior to deciding on advertising budget the
Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
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