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MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra
what are thepproaches used by FMCG companies in test marketing?
considering the concept of product life cycle, where would you put video games in thir life cycle?
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Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
"consumer mind is a block box"-discuss
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
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