Question a >> Describe multinational corporations. How is international marketing different from domestic marketing?

Question b >> Though society and culture do not appear to be a part of business situations, yet they are actually key elements in showing how business activities will be conducted". Discuss

Question c >> Describe the entry model adopted by McDonalds to build a presence in foreign markets. What are its limitations?

Question d >> Market segmentation divides market into distinct subsets. Explain the purpose and bases of international market segmentation

Question e >> Describe the meaning and benefits of e-marketing. Discuss the various e-marketing approaches

Question f >> List any 6 export promotion schemes. What are SEZs and how are they beneficial to international trades and marketers?