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Question a >> Describe multinational corporations. How is international marketing different from domestic marketing?
Question b >> Though society and culture do not appear to be a part of business situations, yet they are actually key elements in showing how business activities will be conducted". Discuss
Question c >> Describe the entry model adopted by McDonalds to build a presence in foreign markets. What are its limitations?
Question d >> Market segmentation divides market into distinct subsets. Explain the purpose and bases of international market segmentation
Question e >> Describe the meaning and benefits of e-marketing. Discuss the various e-marketing approaches
Question f >> List any 6 export promotion schemes. What are SEZs and how are they beneficial to international trades and marketers?
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
Explain Henry Assael Model of buying decision behaviour along with the diagramn..
Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
An evaluation of Maslow's needs hierarchy Has been widely accepted in social science disciplines Criticisms are that the concepts are too general and it can't be tested em
assignment theory for budgeting decision
The challange of E - Marketing 1. Limited consumer exposure and buying 2. Skewed user 3. Choose and clutter 4. Security 5. Ethical con
consumer mind is a black box discuss
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
Define the concept of strategy decision in product line. An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As gi
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