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Question a >> Describe multinational corporations. How is international marketing different from domestic marketing?
Question b >> Though society and culture do not appear to be a part of business situations, yet they are actually key elements in showing how business activities will be conducted". Discuss
Question c >> Describe the entry model adopted by McDonalds to build a presence in foreign markets. What are its limitations?
Question d >> Market segmentation divides market into distinct subsets. Explain the purpose and bases of international market segmentation
Question e >> Describe the meaning and benefits of e-marketing. Discuss the various e-marketing approaches
Question f >> List any 6 export promotion schemes. What are SEZs and how are they beneficial to international trades and marketers?
Problem 1: Describe the phases in the evolution of retail market - Detail explanation on ‘Evolution of Retail in India'. Problem 2: What are the tasks handled by a p
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
write a note on Importance & scope of marketing?
Market Expansion?
Question 1: The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the exte
Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i
Figi Fabricating Company is reviewing the economic feasibility of manufacturing a part that it currently purchases from a supplier. Forecasted annual demand for the part is 3200 u
consumer mind is a black box discuss
Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
Types of selling We have categorized selling into different areas. For example: Selling for a manufacturer Selling for a distributor Selling for a wholesaler Sellin
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