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Question a >> Describe multinational corporations. How is international marketing different from domestic marketing?
Question b >> Though society and culture do not appear to be a part of business situations, yet they are actually key elements in showing how business activities will be conducted". Discuss
Question c >> Describe the entry model adopted by McDonalds to build a presence in foreign markets. What are its limitations?
Question d >> Market segmentation divides market into distinct subsets. Explain the purpose and bases of international market segmentation
Question e >> Describe the meaning and benefits of e-marketing. Discuss the various e-marketing approaches
Question f >> List any 6 export promotion schemes. What are SEZs and how are they beneficial to international trades and marketers?
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w
ingredient branding in the market place
Question 1: You have just been appointed as Food & Beverage Controller of a medium -size hotel and you have been requested to set up a new control system. (i) Explain in d
Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
Considering the concept of product life cycle, where would you put video games in their life cycle
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