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What is Budget allocation
Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consumer market.
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
Question1 Suppose you are the brand manager for Subtle, a lightly scented shampoo aimed at women. Sales of your product have been declining. Exploratory research suggests your
How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate
what is advertising according to an experts
Q. Subjective method for measuring advertising Effectiveness? Subjective method for measuring advertising Effectiveness: - There are a variety of methods given by different e
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
how to write a channel design decision: intensive, selective and exclusive
What are the several advantages of Business to Business? Some of the advantages of Business to Business are: a. Enhanced customer satisfaction b. Enhanced inventory syste
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid
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