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Q. Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.: The many stages in NPD are:- (1) G enerating Ne
Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
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Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
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