Steps in MIS design:

1.       Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. The system may be the complete organization consisting of all function or only one or several functions.

2.       Source and frequency identification: once the information needs have been assessed, the source of this information and the frequency of reporting have to be identified. The source could be both external and internal whereas the frequency could be based on the occurance of the event or by expection.

3.       Formats of MIS: there are two formats which are very important, research assessment sheet, marketing activity evaluation sheet.

4.       The research assessment sheet contains information like marketing decisions, parameters, frequency, source, and the format code. The marketing activity evaluation sheet will contain the items, relationship, standard, actual, varience and reason. The first format is useual from the information POINT OF view while the second format could be used for control.

5.       Implementation: the steps needs for implementing the newly designed marketing information system could be:

1. Prepare marketing research plan
2. Train in the research schedule
3. Prepare operating schedule
4. Evaluate and modify the research system 

Posted Date: 9/19/2012 8:05:04 AM | Location : United States

Ask an Expert

Related Discussions:- Steps in mis design, Assignment Help, Ask Question on Steps in mis design, Get Answer, Expert's Help, Steps in mis design Discussions

Write discussion on Steps in mis design
Your posts are moderated

Write your message here..

Related Questions

Identify and explain the marketing strategies, Perween Warsi's parents arra... Perween Warsi's parents arranged for her to marry a doctor at the age of 16 in India. The couple moved to Britain in 1975 with their two sons. Bored, with time in her hands, Perw

Business buying behaviour, Who are the participants of business buying proc... Who are the participants of business buying process,under any Organization?

Test marketing, various approaches followed by FMCG companies in test marke... various approaches followed by FMCG companies in test marketing

Explain the purpose of internal marketing, Question: (a) Explain the p... Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf

Product lifecycle , product life cycle of dove shop product life cycle of dove shop

Determine the required sales volume, The cost data of Rooney plc is as foll... The cost data of Rooney plc is as follows: -  Variable cost : Rs 1,800.  Selling Price : Rs 3,500.  Fixed Selling and Distribution cost : Rs 1,700,000 per annum

Break-even analysis, Break-Even Analysis   Break-even pricing (target p... Break-Even Analysis   Break-even pricing (target profit pricing) is  tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta

Nature, Q.  Describe the nature & scope of marketing & importance of marke... Q.  Describe the nature & scope of marketing & importance of marketing? Ans.:  Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info

Ad-effectiveness using a communication objective, Ad-effectiveness using a ... Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some

How is product life cycle affected, How is Product Life Cycle affected? ... How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into