Products and services - core marketing concept, Marketing Management

Products and Services

Marketing Offers-Services, Products and Experiences

Companies introduce needs by putting forth a value proposition, a set of benefits that they promise to consumers to satisfy their needs.

a.  The value proposition is satisfied through a marketing offer-some arrangement of services, products, information, or experiences offered to a market to fulfil a need or want.

b.  The  concept  of  manufacture  is  not  limited  to  physical  objects  and  may  include experiences,  places, persons, organizations, information, and ideas.

C.  Be careful of paying attention to the manufacture and not the benefit being satisfied.

d. "Marketing myopia" is caused by losing sight or short sightedness of underlying customer needs by only focusing on existing wants.

e.  Intellectual marketers create brand meaning and brand experiences for consumers.

Posted Date: 11/8/2012 12:53:35 AM | Location : United States







Related Discussions:- Products and services - core marketing concept, Assignment Help, Ask Question on Products and services - core marketing concept, Get Answer, Expert's Help, Products and services - core marketing concept Discussions

Write discussion on Products and services - core marketing concept
Your posts are moderated
Related Questions
State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others

Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics

Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar

XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo

What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs

Question: a) Describe four issues that are usually addressed in the Needs Analysis phase in the building-block approach to network design. b) Sketch a typical hybrid star

Illustrates the Social Environment in marketing activities? Social Environment: Social Environment Living standards and quality of life Green movement: the trend occurri

Q. Effect on Children in aspect of advertising? Effect on Children: - When kids plus children watch an advertisement they are unable to assess the advantages and disadvantage

Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h

How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp