Products and services - core marketing concept, Marketing Management

Products and Services

Marketing Offers-Services, Products and Experiences

Companies introduce needs by putting forth a value proposition, a set of benefits that they promise to consumers to satisfy their needs.

a.  The value proposition is satisfied through a marketing offer-some arrangement of services, products, information, or experiences offered to a market to fulfil a need or want.

b.  The  concept  of  manufacture  is  not  limited  to  physical  objects  and  may  include experiences,  places, persons, organizations, information, and ideas.

C.  Be careful of paying attention to the manufacture and not the benefit being satisfied.

d. "Marketing myopia" is caused by losing sight or short sightedness of underlying customer needs by only focusing on existing wants.

e.  Intellectual marketers create brand meaning and brand experiences for consumers.

Posted Date: 11/8/2012 12:53:35 AM | Location : United States

Related Discussions:- Products and services - core marketing concept, Assignment Help, Ask Question on Products and services - core marketing concept, Get Answer, Expert's Help, Products and services - core marketing concept Discussions

Write discussion on Products and services - core marketing concept
Your posts are moderated
Related Questions
What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be

Brand policies and strategies adapted by the manufactures: Marketing under the own brand of manufacturer: under the policies and strategies the manufacturer sales all his pro

Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder.  A firm uses different tools for its promotional activ

P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro

Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical

Question 1: (a) Critically evaluate the role of an agile network in building relationships with customers. (b) Briefly outline the six markets relationship framework.

role of marketing an organization and society

Positioning strategies: 1.       Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver

what are thepproaches used by FMCG companies in test marketing?