Products and services - core marketing concept, Marketing Management

Products and Services

Marketing Offers-Services, Products and Experiences

Companies introduce needs by putting forth a value proposition, a set of benefits that they promise to consumers to satisfy their needs.

a.  The value proposition is satisfied through a marketing offer-some arrangement of services, products, information, or experiences offered to a market to fulfil a need or want.

b.  The  concept  of  manufacture  is  not  limited  to  physical  objects  and  may  include experiences,  places, persons, organizations, information, and ideas.

C.  Be careful of paying attention to the manufacture and not the benefit being satisfied.

d. "Marketing myopia" is caused by losing sight or short sightedness of underlying customer needs by only focusing on existing wants.

e.  Intellectual marketers create brand meaning and brand experiences for consumers.

Posted Date: 11/8/2012 12:53:35 AM | Location : United States







Related Discussions:- Products and services - core marketing concept, Assignment Help, Ask Question on Products and services - core marketing concept, Get Answer, Expert's Help, Products and services - core marketing concept Discussions

Write discussion on Products and services - core marketing concept
Your posts are moderated
Related Questions
Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe

Problem 1: (a) Describe the tourism business system? (b) ‘The feasibility of the tourism sector depends primarily on the air access strategy'. Show the importance of the

Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical

how would you classify a polyhedron with 8 faces?

How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe

What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th

What are sabmiller interfaces with loqgistics, marketing, distribution

Steps in the marketing management process: 1.      Setting marketing objectives:  the process of the marketing management starts with the activity of setting objectives. Th

briefly expain trend describe the impact of the trend on the idustry

QUESTION 1 A computer contract is often in written form. What provisions would you expect to find in such a contract? QUESTION 2 (a) Mr & Mrs Williams have launched a n