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Determine the flexibility of advertising tool
Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment. Even though the costs can be extremely large, a vast number of people can be reached with a message, so cost per contact can be the lowest of all the tools in the mix. Advertising and related media are considered at some depth in Module 12 to Module 14.
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define international marketting and furnish its features?
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
images of differentiation tools in marketing
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