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Determine the flexibility of advertising tool
Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment. Even though the costs can be extremely large, a vast number of people can be reached with a message, so cost per contact can be the lowest of all the tools in the mix. Advertising and related media are considered at some depth in Module 12 to Module 14.
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what is new product development and also define its process.
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Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing
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Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
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