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Determine the flexibility of advertising tool
Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment. Even though the costs can be extremely large, a vast number of people can be reached with a message, so cost per contact can be the lowest of all the tools in the mix. Advertising and related media are considered at some depth in Module 12 to Module 14.
consumer mind is a black box
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WHAT ARE THE CHALLENGES IN MARKETING MANAGEMENT IN SMALL SCALE RESTAURANTS AND TAKEAWAY
Characteristics of Sellings oriented concept of marketing, Marketing Management
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