Show the ethical aspects of advertising, Marketing Management

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Q. Show the Ethical aspects of advertising?

Promotes Social Evils: - A few advertisements give birth to social evils. They demand to buy the products which are injurious to health not acceptable to society. Like ads of wine, cigarette, whisky, promote social evils as even common persons begin using these products after being utilized by such ads.

Misapplied Facts:- A few advertisements misapply the facts to misguide the people. Example some advertiser use the term Made in U.S.A. Here U.S.A. signifies United States association mislead by united state of America.

Feeling Of Insecurity:- A few advertisement create felling of insecurity among the audience by giving fear appeal example Some ads of accident insurance. Life insurance creates extreme fear. It endorses the feeling of insecurity in the mind of those persons who can't afford these policies.

Back-Door Popularity of Brands of Prohibited Products: - Government has forbidden the advertisement of liquor, cigarette on television. Occasionally advertisers of prohibited product sponsor sport events like match which is to be relied on television. Consequently in this way they can show their brand name on t.v it is unethical.

Bait Advertising:- A few advertisers attract the audience through bait-advertising. In bait advertisement advertiser entices the audience by offering products at very low price and attracts them toward its outlet. However audience visits the advertiser's outlet they found that low price offered item are inferior in quality as well as normal quality products are offered on market price. Such advertisement is unethical.

Nuisance of Outdoor Advertising:- A few advertisers paste indecent postures at public place like near schools, bus stop busy market area and colleges. It is unethical.


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