Media plan, Marketing Management

What is a media plan?

A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the period is of 12 months but it can be for longer periods too. Sometimes time is 18-24 months because of product sales cycles. 

Planning for the another media plan should start 3-6 months before the end of the existing plan so as to maintain continuity to advertising and promotional activity. Media planning will ensure the most competent use of your advertising dollar and permit you to precisely forecast and budget your advertising expenditures.

Posted Date: 10/19/2012 9:20:48 AM | Location : United States







Related Discussions:- Media plan, Assignment Help, Ask Question on Media plan, Get Answer, Expert's Help, Media plan Discussions

Write discussion on Media plan
Your posts are moderated
Related Questions
Considering the concept of product life cycle, where would you put video games in their life cycleuestion #Minimum 100 words accepted#

Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh

Promotion Modern marketing calls for more than only develop a good product, pricing it pleasingly, and making it available to focused customers. Companies ought to also commun

Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives

define marketing .its importance


Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many

State the term- Consumer goods Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries,

Explain the term Business-to-Business Advertisement with examples. Business-to-Business Advertisement: • Promote plant & machinery, raw materials, spares etc. • Technic