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Explain the various approaches that are followed by FNCG companies in test marketing
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
explain in short
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
discuss the four functions of marketing management analysis, planning, implementation and control
Market Defense is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the p
explain consumer mind is a black box
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