Marketing plan for a new tourism venture, Marketing Management

Assignment Objective

The overall objective of the assignment is for you to complete a marketing plan for a new tourism venture in your selected country and one that will lead to the building of strong brand equity. The plan is to cover the next two years.  The type of venture is one that you will determine.

This assignment allows you to apply the theoretical concepts and knowledge you have acquired during the course to a hypothetical situation.  

Instructions

Part A: Venture identification and situational analysis

Decide the type of tourism venture it will be.  You will determine this by identifying a gap in the tourism market in your chosen country where an opportunity exists to establish a new tourism venture. This is to be new or if not a completely new idea, one that has unique characteristics, that will allow it be differentiated from any other similar venture in the market.

Then write the following:

  • A brief description/overview of the type of tourism experience you aim to provide.
  • A comprehensive situational analysis which draws appropriate conclusions.
  • A segmentation strategy and description of the target market/s.
  • A positioning statement.


Part B: Marketing Plan


One of the most important steps a business venture can take to improve the effectiveness and efficiency of their marketing efforts is to develop a written marketing plan. This plan will guide their marketing decisions and assist them in allocating marketing resources such as money and personnel time.

Write a detailed marketing plan in relation to your new tourism venture  

The plan should include the following:

a) The overall business objectives i.e. what you want to accomplish

b) An assessment of the market environment, what factors may affect your marketing efforts

c) A business/community profile, what resources are available?

d) Market identification (segmentation) i.e. the specific groups or clientele most interested in your product

e) The marketing objectives for each segment/s

f) Branding decisions

g) The marketing strategies (or mixes) for the different markets you target. For example, the best combination of the 4 Ps (product, price, place, promotion) for each segment.

h) Examples of promotional materials for the target market/s

i) An implementation plan i.e. how to "make it work"
 
j) Discuss how you will measure and evaluate the success of this venture.

Posted Date: 2/27/2013 1:05:15 AM | Location : United States







Related Discussions:- Marketing plan for a new tourism venture, Assignment Help, Ask Question on Marketing plan for a new tourism venture, Get Answer, Expert's Help, Marketing plan for a new tourism venture Discussions

Write discussion on Marketing plan for a new tourism venture
Your posts are moderated
Related Questions
What necessitated the replacement of traditional advertising with positioning

How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t

market testing

Q. What is Advertising Budget? Answer:- Quantitative appearance of future plan of activities prepared for fix period of time. Advertising budget is a monetary document that sho

How many types of modules are included in Market Implementation Evaluation and Controlling? The five modules of MIEV or Market Implementation, Evaluation and Controlling are

The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen

6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a regular grid x of data points in the range from 0 to 10 with a grid spacing h = 0:5. Calculate an array y of values

Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl

You are needed to complete the following piece of work: 'Bodyproud Fitness' is a relatively new health and fitness company based in Huddersfield. The company was produced in res

Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the