Illustrations - element of print-ad-copy, Marketing Management

Q. Illustrations - element of print-ad-copy?

Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures, drawing, product, symbols graphs and paintings. It is frequently a dominant part of print-ad and plays an important role in increasing the effectiveness. Illustration pull attention communicates an idea or image of advertising message.

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