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What is difference between Business Market and the Consumer Market?
The business market comprises all the organizations which obtain goods and services that are used for further production therefore these are sold or supplied to the others and comprise several activities also like bankery, insurance, finance, services and distribution.
Some of the differentiating points between two markets are as follows: Fewer Buyers, Close Supplier, Geographically Concentrated Buyers, Derived Demands, Inelastic Demand, Fluctuating Demand, Professional Purchasing and Direct Purchasing.
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