Differentiate business market and the consumer market, Marketing Management

Assignment Help:

What is difference between Business Market and the Consumer Market?

The business market comprises all the organizations which obtain goods and services that are used for further production therefore these are sold or supplied to the others and comprise several activities also like bankery, insurance, finance, services and distribution.

Some of the differentiating points between two markets are as follows: Fewer Buyers, Close Supplier, Geographically Concentrated Buyers, Derived Demands, Inelastic Demand, Fluctuating Demand, Professional Purchasing and Direct Purchasing.


Related Discussions:- Differentiate business market and the consumer market

Explain the term- promotion of product, Explain the term- Promotion of prod...

Explain the term- Promotion of product Promotion:   If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient

.Henry Assael Model, .explain Henry Assael Model of buying decision behavio...

.explain Henry Assael Model of buying decision behaviour along with diagram.

Define the political and legal environment, Define the Political and Legal ...

Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence

Characteristics of the consumer behaviour, Characteristics of the consumer ...

Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc

Evaluation and control in the marketing communication plan, Question 1: ...

Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi

Explain about the decline stage of product life cycle, Explain about the de...

Explain about the decline stage of product life cycle. Decline Stage: A stage when sales demonstrate a downfall producer decides to abandon the market except only enough.

Promotion mix, Developing a promotion mix is contingent on many factors, in...

Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s

How is modified rebury purchase affected in buying decision, How is modifie...

How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd