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What is difference between Business Market and the Consumer Market?
The business market comprises all the organizations which obtain goods and services that are used for further production therefore these are sold or supplied to the others and comprise several activities also like bankery, insurance, finance, services and distribution.
Some of the differentiating points between two markets are as follows: Fewer Buyers, Close Supplier, Geographically Concentrated Buyers, Derived Demands, Inelastic Demand, Fluctuating Demand, Professional Purchasing and Direct Purchasing.
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
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.explain Henry Assael Model of buying decision behaviour along with diagram.
Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
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Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
Explain about the decline stage of product life cycle. Decline Stage: A stage when sales demonstrate a downfall producer decides to abandon the market except only enough.
Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s
How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r
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