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Illustrate the term price leadership strategy.
he presence of a leader assists to regulate the market and ignore too many price changes oligopolistic markets, in that the number of competitors is relatively low, favour the occurrence of a market leader who adopts an anticipative behaviour and periodically finds out prices. Some other firms than recognize the leader’s role and since follower by accepting prices the leadership strategy is created to stave off price wars and predatory competitions, that tends to force down prices as well as all competing firms.
The Role of Communication in Exchange Transactions Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network who
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
Discuss the meaning of packaging by elaborating. The definition of packaging shows that package into the definite container or wrapper. Therefore packaging is a one of the sign
CREATING STRATEGIC ADVANTAGE
Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures
Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
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How should shoppers Stop develop its demand forecasts?
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