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Question 1:
(a) What do you consider the most pressing ethical issues facing advertisers? Explain.
(b) What are the key components of a communication model and how do they relate to advertising?
Question 2:
(a) Explain how brand meaning and brand value are created.
(b) Explain when to use the following research methods: focus group, in-depth interviews, observational research, ethnographic research, diaries, and crowd sourcing.
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
As an interviewer, i need a list of at least 10 appropriate questions to discuss ask this person.
exchange oriented stage
Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence
Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin
Explain the Strategy of Position on User. Position on User: This strategy relates a product along with its user or a class of user. When cosmetics companies seek successf
clear this topic
corelate the term engeneering and managerial economics
INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?
consumer mind is a black box
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