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State about the term - Advertising
Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availability, features, etc. It's a paid form of non-personal communication through different media about a idea, product, a service or an organisation by an identified sponsor . It can be done by print media such as newspaper, billboards, magazines, electronic media such as radio, television, etc. It's a very flexible and comparatively low cost tool of promotion.
Explain about the age and stage in life cycle. Age and Stage in Life Cycle: The need for various product changes along with passing of age. Life for all children and babi
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
Q. Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. : Market may be segmented by using several relevant
INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?
Explain the various approaches that are followed by FNCG companies in test marketing
How to make project ?
1. Write a note on importance of consumer behavior for a business firm? 2. Define the term 'Price'. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the ne
What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi
Question 1: (a) Explain the rationale behind financial sector development and liberalisation in a developing economy like Mauritius. (b) Discuss the various policy and inst
State the Pricing and factors affecting pricing decisions Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/
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