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State about the term - Advertising
Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availability, features, etc. It's a paid form of non-personal communication through different media about a idea, product, a service or an organisation by an identified sponsor . It can be done by print media such as newspaper, billboards, magazines, electronic media such as radio, television, etc. It's a very flexible and comparatively low cost tool of promotion.
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Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a
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I will provide a cases from the media that have ethical implications. Please prepare a ppt presentation that: a) describes the issue/story (Clearly identify which case you ar
Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
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1. Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.
Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of
Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest
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