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State about the term - Advertising
Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availability, features, etc. It's a paid form of non-personal communication through different media about a idea, product, a service or an organisation by an identified sponsor . It can be done by print media such as newspaper, billboards, magazines, electronic media such as radio, television, etc. It's a very flexible and comparatively low cost tool of promotion.
Discuss the importance of strategy and good leadership in marketing
Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
QUESTION a) Explain fully why and how government intervenes in the foreign exchange market b) "Changes in the equilibrium exchange rate between a pair of currencies relies o
All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor
"Consumer mind is a Black Box" - Discuss
Question :1 What is a consumer? List and describe them. Question 2: Explain in your own words what the consumer wants? Also list the four principle factors at when exa
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
how is marketing in 21 century
what are the various approaches to marketing?
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