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Q. Production of advertisement?
Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing other visual elements of advertisement and bringing all pieces together to create effective ad-copy. Copy-writing is diverse for print ads and Broadcast ads and T.V commercials. The essential components of print-ad are: subheads, headlines, slogan, logo, body-copy, illustrations, identification-marks, blurbs, boxes or panels, colours, closing ideas and layout etc.
Requisites of Effective Advertisement Copy:-
i. Attractive
ii. Interesting
iii. Retention Value
iv. Suggestive
v. Educative
vi. Believable
vii. Appropriate
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Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra
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