Q. Production of advertisement?

Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing other visual elements of advertisement and bringing all pieces together to create effective ad-copy. Copy-writing is diverse for print ads and Broadcast ads and T.V commercials. The essential components of print-ad are: subheads, headlines, slogan, logo, body-copy, illustrations, identification-marks, blurbs, boxes or panels, colours, closing ideas and layout etc.

Requisites of Effective Advertisement Copy:-

i.  Attractive

ii.  Interesting

iii. Retention Value

iv. Suggestive

v.  Educative

vi. Believable

vii. Appropriate