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Q. Message contents of advertisement?
a) What ads. Needs to communicate to targeted audience through advertisement copy.
b) Message is regarding:-
c) High quality of product
d) Low price appeal.
e) Good after sales services
f) Durability of the product.
g) Information's about exchange offers
h) Discount Offer and Festival Offers etc
explain the various approaches better followed by smcg companies in test marketing?
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buying situations
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