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Question:
You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited website containing electronic versions of its brochures. You want to convince the directors, of the benefits, of investing in the website to provide more benefits to the company. Feel free to make any relevant assumptions to support your answer.
(a) Describe an e-marketing strategy. You can use a SWOT analysis for the strategic planning process.
(b) What are the intangible and tangible benefits that you are targeting?
(c) What is the marketing mix that you are proposing to adopt?
IMPORTANCE OF EXPORTS : Look at Table for clear understanding of India's Exports Imports and Trade Balance. The table shows that India's Trade Balance was -2 Crores during 1950-5
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explain Henry Assael Model of buying decision behavior along with the diagram”.
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