Describe an e-marketing strategy, Marketing Research

Assignment Help:

Question:

You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited website containing electronic versions of its brochures. You want to convince the directors, of the benefits, of investing in the website to provide more benefits to the company. Feel free to make any relevant assumptions to support your answer.

(a) Describe an e-marketing strategy. You can use a SWOT analysis for the strategic planning process.

(b) What are the intangible and tangible benefits that you are targeting?

(c) What is the marketing mix that you are proposing to adopt?


Related Discussions:- Describe an e-marketing strategy

Research problem, A research problem in general refer to some difficulty wh...

A research problem in general refer to some difficulty which a researcher experiences in the context of either a theoretical or practical situation and wants to obtain a solution f

Customs clearance formalities , CUSTOMS CLEARANCE FORMALITIES : 'Under Sec...

CUSTOMS CLEARANCE FORMALITIES : 'Under Section 40 of the Indian Customs Act, an overseas carrier cannot permit loading of goods without permission from the customs authorities. Th

Selecting the research problem, The research problem undertaken for study m...

The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in t

Assess the current strategy - demand and market share, Assess the current s...

Assess the current strategy: 1. Does the current strategy strengthen the feedback processes driving growth? Yes, the current strategy strengthens some of the feedback pro

Measurement error, This is caused when the information gathered is differen...

This is caused when the information gathered is different from the information sought. For example respondents are asked to indicate whether they own a color television set,. Some

Internal strengths-internal weaknesses & benefit, Consider the needs of you...

Consider the needs of your community and the world around you through the eyes of a social marketer. To this end, choose a social, environmental or health issue (e.g. recycling, sm

Advance against undrawn balances, Advance against Undrawn Balances : In so...

Advance against Undrawn Balances : In some of the export business, it is the trade practice that the bills are not drawn for the full invoice value of the goods. A small part of t

How can you explain the concept of culture and subculture, Q. How can you e...

Q. How can you explain the concept of culture and subculture? For the principle of studying consumer behaviour culture can be defined as the sum total of learned beliefs values

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd