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Question:
You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited website containing electronic versions of its brochures. You want to convince the directors, of the benefits, of investing in the website to provide more benefits to the company. Feel free to make any relevant assumptions to support your answer.
(a) Describe an e-marketing strategy. You can use a SWOT analysis for the strategic planning process.
(b) What are the intangible and tangible benefits that you are targeting?
(c) What is the marketing mix that you are proposing to adopt?
RIGHTS AND DUTIES UNDER PRINCIPAL INCOTERMS: You have learnt various Incoterms. Let us now discuss in brief the provisions for the two major terms viz., FOB and CIF. , FOB
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I have an assignment needed of 3500 words for mrm a masters student.can you help me with it
from domestic products to skin care product. what will be the marketing plan
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