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Question:
You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited website containing electronic versions of its brochures. You want to convince the directors, of the benefits, of investing in the website to provide more benefits to the company. Feel free to make any relevant assumptions to support your answer.
(a) Describe an e-marketing strategy. You can use a SWOT analysis for the strategic planning process.
(b) What are the intangible and tangible benefits that you are targeting?
(c) What is the marketing mix that you are proposing to adopt?
Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene
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Permitted Methods : Export payment must be received in a currency appropriate to the country of final place of destination of the goods as declared on GR. etc., forms. Reserve Ran
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