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Question:
You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited website containing electronic versions of its brochures. You want to convince the directors, of the benefits, of investing in the website to provide more benefits to the company. Feel free to make any relevant assumptions to support your answer.
(a) Describe an e-marketing strategy. You can use a SWOT analysis for the strategic planning process.
(b) What are the intangible and tangible benefits that you are targeting?
(c) What is the marketing mix that you are proposing to adopt?
mention and explain five measures that will make a displeased customer patronize the school canteen
Develop vision, mission, objectives and measures of these (a) In layman's language define the terms vision and mission statement and values and how the effectiveness of these c
Question 1: a. List down and discuss the different steps in the Marketing Research Process. b. Discuss the importance of correctly defining the research problem. Quest
Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organi
A research problem in general refer to some difficulty which a researcher experiences in the context of either a theoretical or practical situation and wants to obtain a solution f
is control and strengh is same in order to do the marketing plan ?.
Competing demands for resources- Even though the above student would like to buy a pickup truck on her sixteenth birthday she would rather have a computer moreover has money for on
Explain the steps involved in a research process.
how is service heterogeneity
Export of Spares: Warranty spares, whether indigenous or imported, of plant, equipment, machinery, automobiles or any other goods may be exported upto 7.5% of the FOB value of the
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