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Preliminary Research: Preliminary research is necessary to understand the problems environment. It involves.
1. Discovering and crystallizing the problem.
2. Describing the relevant situation or environment.
Preliminary research can correct the management perceptions of problem and guide the subsequent research. Here the corresponding symptoms of the problem are thoroughly probed by the researcher and the decision maker to understand the cause.
A preliminary research is conducted b collecting limited secondary data and talking informally with knowledgeable people in the field. This background information enables the researcher to recognize a problem worth pursuing. Hypotheses are then established the acceptance or rejection of which would enable the state objectives to be accomplished.
Q. Show the Major applications of consumer behaviour? Marketing strategy: The most noticeable is for marketing strategy or making better marketing campaigns. For instance by
wholesaling strategy
Question: The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustra
Resources: Marketing Research Process Chart and Issues Addressed at Initial Research Meeting (Table) on p. 99 in Sports Marketing: A Strategic Perspective Write a 350-
Q. Explain Search stage in organisational buying? Search stage: This stage comprises information search regarding vendors their credibility their compatibility with the requi
INTRODUCTION : You have learnt in Unit 11 the process, procedures and documentation formalities in preparing goods for exports as well as movement of goods from the inland product
What is Historical Research Any research that makes use of observations based on past events is termed as historical approach.
Q: What are the different needs and motives of the consumer according to which a consumer buy the product? Ans: Needs : Requires can be explained in the following manner:
Characteristics of Research:- Characteristics of research are as below: - 1. Systematic Approach:- Each step should on your investigation be so planned that it lead to
the relationship between customer interest and company interest
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