Define the classical conditioning, Marketing Research

Assignment Help:

Q. Define the Classical conditioning?

Pavlov's near the beginning work on dogs was known as classical conditioning. Pavlov exposed that when dogs were fed meat powder they salivated. Pavlov then exposed that if a bell were rung before the dogs were fed the dogs would begin salivating in anticipation of being fed (this was efficient because they could then begin digesting the meat powder immediately). Pavlov then found that subsequent to the meat had been paired with the meat powder sufficient times Pavlov could ring the bell without feeding the dogs and they would still salivate.

In the terminology of classical conditioning the meat powder was an unconditioned stimulus (US) and the salivation was when preceded by the meat powder an unconditioned response (UR). I.e. it is a biologically hard-wired response to salivate when you are fed. By pairing the bell among the unconditioned stimulus the bell became a conditioned stimulus (CS) and salivation in response to the bell (with no meat powder) became a conditioned response (CR).

Many modern day advertisers utilize classical conditioning in some way. Consider this series:

1836_Define the Classical conditioning.png


Related Discussions:- Define the classical conditioning

Objectives of export-import policy, OBJECTIVES OF EXPORT-IMPORT POLICY : G...

OBJECTIVES OF EXPORT-IMPORT POLICY : Government control import of non-essential Items through an import policy at the same time. all-out efforts are made to promote exports. Thus,

Marketing research an report preparation, What are the advantages of using ...

What are the advantages of using projective techniques in comparison to focus groups and in-depth interviews?

Data processing error, Data Processing Error: After the have been collected...

Data Processing Error: After the have been collected they are to be processed. This involves coding the responses, recording the codes, etc so that data collection can be transform

Imports, Imports: You have learnt the provisions related to export at leng...

Imports: You have learnt the provisions related to export at length. As you know, import plays an important role in the economic development of the country. In order to manufactur

Consumer behavior, You are the member of an advertising team assembled to d...

You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the

Newspaper of your choice, Using marketing theory and concepts critically as...

Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice. You should start with a general evaluation of their marketing strategy a

Explain the concept of motivation and involvement, Q: How can you explain t...

Q: How can you explain the concept of motivation and involvement? Ans: Motivation : Motivation demotes to the processes that cause people to behave as they do. Motivat

Stages of shipment, STAGES OF SHIPMENT : For effecting shipment from ports...

STAGES OF SHIPMENT : For effecting shipment from ports in India, the exporter, generally through his clearing and forwarding agent, has to comply with procedural formalities of th

Customs clearance stages, Customs Clearance Stages: There are four stage...

Customs Clearance Stages: There are four stages of customs involvement. These are: 1) Processing of documents at the Customs House i.e. the main office. This stage involves:

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd