Determine the important factors of marketing research, Marketing Research

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Determine the important factors of marketing research?

Marketing Research involves following: -

i) Product Research: - Assessment of suitability of goods with respect to price and design.

ii) Market Characteristics Research (Qualitative):- Who uses the product?

Relationship between user and buyer, how a product used, buying motive, analysis of consumption rates, consumer attitudes, units in which product is purchases, brand loyalty etc.

iii) Size of Market: - Total sales quota, Market potential, quota for individuals, territorial sales quota etc.

iv) Competitive position and trends research.

v) Sales Research: - Analysis of sales record.

vi) Distribution channel research.

vii) Advertising and promotion Research: - Testing and evaluating the promotion program.

viii) New product launching and product positioning.

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