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Data collected through experimentation
Data collected through experimentation can provide much stronger evidence of effect and cause than can data collected through descriptive research. When experimentation is a robust technique to find causation and help manager in decision making there are numerous limitation associated with it. These limitation mostly concern with time involved in costs, experimentation and administration difficulties.
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Key concept behind marketing research?
If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error
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