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Q. Steps in the marketing process?
There are a range of alternative models however that of AIUAPR which most directly links to the steps in the marketing/promotional process is frequently seen as the most generally useful
This is an extremely simple model and as such does apply quite generally. Its lessons are that you can't acquire repeat purchasing without going through the stages of building awareness and then obtaining trial use which has to be successful. It is a pattern that applies to all repeat purchase products and services industrial goods just as greatly as baked beans. This easy theory is rarely taken any further - to look at the series of transactions which such repeat purchasing implies. The consumer's growing experience in excess of a number of such transactions is often the determining factor in the later - and future - purchases. All the succeeding transactions are therefore interdependent - and the overall decision-making process may consequently be much more complex than most models allow for.
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
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Amount: The loan amount is decided on the basis of export order and the credit rating of the exporter by the bank. Generally the amount of packing credit will not exceed FOB value
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