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Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice.You should start with a general evaluation of their marketing strategy and then consider each of the following:
GUIDELINES:Research the company and then use the information you have gathered to make your answer clear. Make sure that your answer is underpinned by marketing theory.
Word Limit:2,500 excluding references and appendices.
give the example on this... media planner must compute the cost per thousand persons reached by a vehicles
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