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Purpose of Review
The reasons for review of related literature are:
1.To gain a background knowledge of the research topic.
2. To identify the concepts relating to it potential relationship between them and t formulate researchable hypotheses.
3.To identify appropriate methodology research design methods of measuring concept sand techniques of analysis.
4.To identify data sources used by other researcher and
5.To learn how others structured their reports.
Brand analysis of Reebok In the research paper, the problems faced by Reebok which are associated to 4 different marketing mixes are analyzed and the reasons behind these prob
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