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Purpose of Review
The reasons for review of related literature are:
1.To gain a background knowledge of the research topic.
2. To identify the concepts relating to it potential relationship between them and t formulate researchable hypotheses.
3.To identify appropriate methodology research design methods of measuring concept sand techniques of analysis.
4.To identify data sources used by other researcher and
5.To learn how others structured their reports.
evaluate the extent to which each element of i phone''s marketing mix contributes to its success
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