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Purpose of Review
The reasons for review of related literature are:
1.To gain a background knowledge of the research topic.
2. To identify the concepts relating to it potential relationship between them and t formulate researchable hypotheses.
3.To identify appropriate methodology research design methods of measuring concept sand techniques of analysis.
4.To identify data sources used by other researcher and
5.To learn how others structured their reports.
If asking custoemrs if they have problems, would it be exchange function of marketing?
The review of literature is not mere reading for sake it is also not a causal reading like reading of a story or novel. It is focused and directed towards specific purposes. It is
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This brief case study highlights the risks a company might face if it makes the wrong call in relation to its ethical marketing policies. The case study discusses the case of Cadbu
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