Selecting the research problem, Marketing Research

Assignment Help:

The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in this connection. The followings points may be observed by a researcher in selecting a research problem or a subject for research:

1.Subject which is overdone should not be normally chosen for it will be a difficult task to throw any new light in such a case.

2. controversial subject should not become the choice of an average researcher.

3.Too narrow or too vague problems should be avoided.

4. The subject selected for research should be familiar and feasible so that the related research material or sources of research are within ones reach.

5. The importance of the subject the qualifications and the training of a researcher the cost involved the time factor are few other criteria that must also be considered in selecting a problem.

6. The selection of a problem must be preceded by a preliminary be preceded by a preliminary study. This may not be necessary when the problem requires the conduct of a research closely similar to one that has already been done. But when the field of inquiry is relatively new and does not have available a set of well developed techniques a brief feasibility study must always be undertaken.

If the subject for research is selected properly by observing the above mentioned points the research will not be a boring drudgery rather will be love labor.


Related Discussions:- Selecting the research problem

Objectives-export sales contract, OBJECTIVES After studying this unit, ...

OBJECTIVES After studying this unit, you should be able to: 1.  explain the nature of export sales contract 2.  distinguish between domestic sales contract and export sal

Explain the cognitive involvement profile, Q. Explain the cognitive involve...

Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase

What are responses of researcher, What are responses of researcher Whe...

What are responses of researcher When responses are missing or inappropriate, researcher has three choices: (a) Researcher can sometimes detect proper answer by reviewing t

Discuss the types of research design in brief, Question 1 Write a short no...

Question 1 Write a short notes on-                        A. Various types of Research(any five)                        B. Characteristics of Research Question 2 Expla

What is descriptive and analytical research, What is Descriptive and Analyt...

What is Descriptive and Analytical Research Descriptive research comprise surveys and fact finding enquiries of several kinds. The major objective of descriptive research is d

Buying centre concept, Q. Buying centre concept? Applying the buying ce...

Q. Buying centre concept? Applying the buying centre concept The decision-making unit in a purchasing organisation consists of the buying centre. This is invented of the dec

Rate of interest, Rate of Interest: The interest payable on pre-shipment f...

Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance

Market structure, 1. Perfect competitive and monopoly are extreme market st...

1. Perfect competitive and monopoly are extreme market structures,theoretically show garphically the short run equilibrium of both markets.To what extent are these markets realisti

Post-shipment finance , POST-SHIPMENT FINANCE : It may be defined as "any ...

POST-SHIPMENT FINANCE : It may be defined as "any loan or advance granted or any other credit provided by a bank to an exporter of goods from India from the date of extending the

Importance of data cleaning in preliminary data analysis, Discuss importa...

Discuss importance of data cleaning  in preliminary data analysis In most surveys, it takes place so that respondent has either provided ambiguous response or response has bee

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd