Selecting the research problem, Marketing Research

Assignment Help:

The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in this connection. The followings points may be observed by a researcher in selecting a research problem or a subject for research:

1.Subject which is overdone should not be normally chosen for it will be a difficult task to throw any new light in such a case.

2. controversial subject should not become the choice of an average researcher.

3.Too narrow or too vague problems should be avoided.

4. The subject selected for research should be familiar and feasible so that the related research material or sources of research are within ones reach.

5. The importance of the subject the qualifications and the training of a researcher the cost involved the time factor are few other criteria that must also be considered in selecting a problem.

6. The selection of a problem must be preceded by a preliminary be preceded by a preliminary study. This may not be necessary when the problem requires the conduct of a research closely similar to one that has already been done. But when the field of inquiry is relatively new and does not have available a set of well developed techniques a brief feasibility study must always be undertaken.

If the subject for research is selected properly by observing the above mentioned points the research will not be a boring drudgery rather will be love labor.


Related Discussions:- Selecting the research problem

INTEGRATED BRAND PROMOTIONS, WHAT ARE THE IMPLICATIONS OF INTGRATDE BRAND P...

WHAT ARE THE IMPLICATIONS OF INTGRATDE BRAND PROMOTION FOR MEDIA

Export of goods under bond under rule 13, Export of Goods Under Bond Under ...

Export of Goods Under Bond Under Rule 13 : The exporters have been permitted to export the excisable goods without the payment of Central Excise duty. Exporters are required to

Explain nonprobability and probability sampling techniques, Provide a short...

Provide a short note highlighting major differences between nonprobability and probability sampling techniques? Answer Probability sampling is more robust in comparison as

State about data collected through experimentation, Data collected through ...

Data collected through experimentation Data collected through experimentation can provide much stronger evidence of effect and cause than can data collected through descriptiv

Frame error, The sampling frame is the list of all units comprising the pop...

The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to

Remittances connected with exports, Remittances Connected with Exports : E...

Remittances Connected with Exports : Exporters are permitted to retain upto 25% (50% in the case of EOUs located in EPZI Software Technology Parks/Electronics Hardware Technology

Currency options-foreign exchange risks, Currency Options : As you have le...

Currency Options : As you have learnt the forward contract protects the interest of the holder against the risk of adverse movements in exchange rates. At the same time, the contr

Explain about marketing, Explain about marketing. Marketing is a pervas...

Explain about marketing. Marketing is a pervasive phenomenon in the current day world. Each day we are exposed to marketing of goods and services, as well as ideas. It may be d

Marketing strategy, from domestic products to skin care product. what will ...

from domestic products to skin care product. what will be the marketing plan

Marketing interface, mention and explain five measures that will make a dis...

mention and explain five measures that will make a displeased customer patronize the school canteen

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd