Selecting the research problem, Marketing Research

Assignment Help:

The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in this connection. The followings points may be observed by a researcher in selecting a research problem or a subject for research:

1.Subject which is overdone should not be normally chosen for it will be a difficult task to throw any new light in such a case.

2. controversial subject should not become the choice of an average researcher.

3.Too narrow or too vague problems should be avoided.

4. The subject selected for research should be familiar and feasible so that the related research material or sources of research are within ones reach.

5. The importance of the subject the qualifications and the training of a researcher the cost involved the time factor are few other criteria that must also be considered in selecting a problem.

6. The selection of a problem must be preceded by a preliminary be preceded by a preliminary study. This may not be necessary when the problem requires the conduct of a research closely similar to one that has already been done. But when the field of inquiry is relatively new and does not have available a set of well developed techniques a brief feasibility study must always be undertaken.

If the subject for research is selected properly by observing the above mentioned points the research will not be a boring drudgery rather will be love labor.


Related Discussions:- Selecting the research problem

Explain stratified sampling in details, Explain stratified sampling in deta...

Explain stratified sampling in details. Answer Stratified sampling is a probability sampling technique that is distinguished by two-step procedure it involves. In first st

How consumer behaviour is effected by attitude change, Q. How consumer beha...

Q. How consumer behaviour is effected by attitude Change? Affect . Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are base

What are the limitations of marketing research, What are the limitations of...

What are the limitations of marketing research? Answer There are two main limitations of marketing research. a. It can't provide decision directly. Marketing research c

Bill rate- exchange rate, Bill Rate : Bill rate may also be either bill ...

Bill Rate : Bill rate may also be either bill buying rate or bill selling rate. Let us discuss them in detail. i) Bill Buying Rate: This rate is applied when a foreign bill is p

Explain why survey method is so popular, Explain why survey method is so po...

Explain why survey method is so popular Survey method is popular for various reasons. One of the major reasons is that data collection is a function of correctly designing and

What are the motivational conflicts, Q. What are the Motivational conflicts...

Q. What are the Motivational conflicts? Motivational conflicts: _ Positively valued goals means consumers are motivated to approach the goal and will seek out products tha

Differences between the consumer and business buying process, Question 1: ...

Question 1: As "Sarjua? brand introduces into America and sells to large supermarket chains, it is important that the company understands the stages of the consumer decis

Meaning of credit risk, MEANING OF CREDIT RISK : Competition In foreign ma...

MEANING OF CREDIT RISK : Competition In foreign markets is keener than in the domestic market. Overseas customers are sought after by exporter from many countries. Competition is

Generalisation inaccurate, 1. What issues would need to be considered in ch...

1. What issues would need to be considered in choosing a sample to investigate each of the following claims? Give an example of a way a sample might be chosen which would be likely

exhaustible resource, 1.  Species that have reached the extinction thresho...

1.  Species that have reached the extinction threshold and are on the verge of extinction - beluga whales, African elephants, mountain gorillas and the California condor might be c

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd