Selecting the research problem, Marketing Research

Assignment Help:

The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in this connection. The followings points may be observed by a researcher in selecting a research problem or a subject for research:

1.Subject which is overdone should not be normally chosen for it will be a difficult task to throw any new light in such a case.

2. controversial subject should not become the choice of an average researcher.

3.Too narrow or too vague problems should be avoided.

4. The subject selected for research should be familiar and feasible so that the related research material or sources of research are within ones reach.

5. The importance of the subject the qualifications and the training of a researcher the cost involved the time factor are few other criteria that must also be considered in selecting a problem.

6. The selection of a problem must be preceded by a preliminary be preceded by a preliminary study. This may not be necessary when the problem requires the conduct of a research closely similar to one that has already been done. But when the field of inquiry is relatively new and does not have available a set of well developed techniques a brief feasibility study must always be undertaken.

If the subject for research is selected properly by observing the above mentioned points the research will not be a boring drudgery rather will be love labor.


Related Discussions:- Selecting the research problem

Determine the types of stratified random sampling, Determine the types of s...

Determine the types of stratified random sampling There are two kinds of stratified random sampling; (a) proportionate stratified sampling (b) disproportionate stratified sampl

Bill rate- exchange rate, Bill Rate : Bill rate may also be either bill ...

Bill Rate : Bill rate may also be either bill buying rate or bill selling rate. Let us discuss them in detail. i) Bill Buying Rate: This rate is applied when a foreign bill is p

Differentiate between primary and secondary research, Question: The Bel...

Question: The Belle Mare water park was set up in 1999, with the objective of providing leisure facilities to Mauritians and tourists. The park did not enjoy the expected succ

Explain the applied and fundamental research, Explain the Applied and Funda...

Explain the Applied and Fundamental Research Research can either be fundamental or applied. Applied research aims at finding a solution for an immediate problem facing an indus

Design of a specific marketing research methodology, Question 1: "Marke...

Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research

Assessment, I want to oder my assessment how long it will take to finish it...

I want to oder my assessment how long it will take to finish it?

Objectives-shipment of export cargo, OBJECTIVES After studying this Uni...

OBJECTIVES After studying this Unit, you should be able to: 1.  Explain stages involved in export cargo shipment 2.  Discuss the policy for Central Excise Rebate on expor

International trade theory, explain the opportunity costs theory and nature...

explain the opportunity costs theory and nature of the opportunity costs ?

Describe the concept of a virtual community, Question: (a) How would y...

Question: (a) How would you transform a normal website to a one-to-one interactive site? List down the steps. (b) Describe the concept of a ‘virtual community' and how such

Agency commission on exports, Agency Commission on Exports : Authorised de...

Agency Commission on Exports : Authorised dealers may allow payment of commission, either by remittance or by deduction from invoice value, on application submitted by the exporte

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd