Selecting the research problem, Marketing Research

Assignment Help:

The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in this connection. The followings points may be observed by a researcher in selecting a research problem or a subject for research:

1.Subject which is overdone should not be normally chosen for it will be a difficult task to throw any new light in such a case.

2. controversial subject should not become the choice of an average researcher.

3.Too narrow or too vague problems should be avoided.

4. The subject selected for research should be familiar and feasible so that the related research material or sources of research are within ones reach.

5. The importance of the subject the qualifications and the training of a researcher the cost involved the time factor are few other criteria that must also be considered in selecting a problem.

6. The selection of a problem must be preceded by a preliminary be preceded by a preliminary study. This may not be necessary when the problem requires the conduct of a research closely similar to one that has already been done. But when the field of inquiry is relatively new and does not have available a set of well developed techniques a brief feasibility study must always be undertaken.

If the subject for research is selected properly by observing the above mentioned points the research will not be a boring drudgery rather will be love labor.


Related Discussions:- Selecting the research problem

Non response error, Non Response Error: It is almost impossible to obtain d...

Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information.

Explain the process of consumer buying behaviour, Q: Explain the process of...

Q: Explain the process of consumer buying behaviour? Ans : The buyer decision process comprises the following steps: 1. Need recognition 2. Look for information on prod

Permitted methods, Permitted Methods : Export payment must be received in ...

Permitted Methods : Export payment must be received in a currency appropriate to the country of final place of destination of the goods as declared on GR. etc., forms. Reserve Ran

Prescribed manner , Prescribed Manner : The manners in which the export pr...

Prescribed Manner : The manners in which the export proceeds are to be realised include: i) Payment should be received through an authorised dealer except in cases where genera

Definition of exchange rate, Definition of Exchange Rate : A foreign excha...

Definition of Exchange Rate : A foreign exchange rate is simply the price of one country's money in terms of another country's money. In other words, the rate at which one country

Explain the conceptual and empirical research, Explain the Conceptual and E...

Explain the Conceptual and Empirical Research Conceptual research is associated to some abstract ideas of theory. It is normally used by thinkers and philosophers to develop n

Major applications of consumer behaviour, Q. Show the Major applications of...

Q. Show the Major applications of consumer behaviour? Marketing strategy: The most noticeable is for marketing strategy or making better marketing campaigns. For instance by

Discuss construct validity and types of construct validity, Discuss constru...

Discuss construct validity and types of construct validity. Answer Construct validity addresses question of what construct or characteristic the scale is, in fact, measuri

Audit, I need to write an Audit for Coca Cola for my integrated marketing c...

I need to write an Audit for Coca Cola for my integrated marketing communication class

Role of culture in international marketing, Problem 1 Define internatio...

Problem 1 Define international marketing. Explain the need and significance of international marketing. Meaning Need Significance   Problem 2 Why shou

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd