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Q. Explain the Marketer role?
_ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.
_ Tension means difference between the consumer's present state and some ideal state.
Identify three or more of the secondary sources of information available to REI.
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I want to oder my assessment how long it will take to finish it?
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Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
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Explain the significance of pilot testing in questionnaire building. Answer Once preliminary questionnaire has been developed a researcher must test the questionnaire on a
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