Question 1 Explain the concept of Service mapping with example

Question 2 Write a short notes on-

1. Factors that influence customer expectations
2. Pricing strategies followed in service organizations based on customer perceptions

Question 3 Explain the concept of Service Blueprinting with an example

Question 4 Explain the positioning strategies of services

Question 5 Discuss about the marketing of services in Banking sector, Airline industry, and Hospitality sector

Question 6 Write a short notes on

                      A. Service Delivery Process
                      B. service Design