Explain about the specific information questions, Marketing Research

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Explain about the specific information questions

The specific information questions are questions directly associated with research objectives. They mostly involve numerous scales and are complex in nature. This type of questions must be asked later in questionnaire after rapport has been established between respondent and researcher. Most researchers agree that it's good to start with forward and opening questions followed progressively by specific information question and determining with classification and identification information questions.

 


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