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Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organization should facilitate the consumer to act on their purchase intention. The provision of credit or payment terms might encourage purchase or a sales promotion such as the opportunity to receive a premium or enter a competition may offer an incentive to buy now. The relevant internal psychological process that is associated with purchase decision is integration.
Government publishes administrative reports of various departments reports of commissions and committees India A Reference Annual etc, The sources of locating government publica
Q. Define Post-purchase evaluation? Post-purchase evaluation - Cognitive Dissonance The final phase is the post-purchase estimation of the decision. It is general for custom
Procedural Formalities : The ECGC has three types of claim forms: (i) Form No.501 for claims rising due to non payment for goods accepted by the buyer, (ii)Form No.502 for claims
Justify problem identification and problem-solving research in details. Are these two categories of researches related? Answer Problem identification research is undertak
What are the numerous measures for reliability assessment of a scale? Answer Reliability in research relates to consistency of results over a period of time. A scale is ca
Marketing research: Meaning & definition for the research: research in the common parlance refers to the research for knowledge. One can also define research as a scientific
brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Deemed Exports: It refers to those transactions in which the goods supplied do not leave the country and the payment for such goods are made in India. The supply of goods shall be
what is relationship marketing ?
Q. Measurement problems in demands for resources? Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smok
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