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Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora
How is Markov process applied in brand switching
This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi
Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can
Specific Policies : Contracts for export of capital goods or projects for construction works and for rendering services abroad are insured by ECGC on a case to case basis under sp
what is relationship marketing ?
How should Shopper’s Stop develop its demand forecasts?
FRUSTRATION OF CONTRACTS : There can be several factors beyond the control of the parties to a contract which makes the performance of contractual obligations impossible. Example
While undergoing the steps involved in the research process the researcher should ensure that the research does not have a high degree of error. If no care is exercised in m
Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
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