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Q. What role is played by memory in consumer behavior ?
Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of the definition focuses on what we know (and are able to thus put to use) while the subsequent focuses on concrete behaviour. For instance several people will avoid foods that they consumed shortly before becoming ill. Learning isn't all knowledge based. For instance we may experience the sales people in one store being nicer to us than those in the other. We therefore may develop a preference for the one store over the other but if pressed we mayn't be able to give a conscious explanation as to the reason for our preference.
Much early work on learning was in fact done on rats and other animals (and much of this research was unjustifiably cruel but that is another matter).
Examine a range of general or marketing strategy options (a) Discuss a variety of general and marketing strategic options which are available to your organisation and evaluate t
how to apply the judgemental and observation forecasting techniques in clothing store
IDENTIFICATION AND MEASUREMENT OF EXCHANGE RISKS : In foreign trade, you may be either an exporter or an importer. Let us now examine what is the exchange risk to which an exporte
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Regression line drawn as Y=C+1075x,when x was 2, and y was 239, given that y intercept was 11. calculate the residual
Amount: The loan amount is decided on the basis of export order and the credit rating of the exporter by the bank. Generally the amount of packing credit will not exceed FOB value
what is marketing
Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici
explain the opportunity costs theory and nature of the opportunity costs ?
Duty Exemption Scheme: The Duty Exemption scheme consists of Duty Free Licence and Duty Entitlement Pass Book. Duty Free Licence includes Advance Licence, Advance Intermediate
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