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Q. What role is played by memory in consumer behavior ?
Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of the definition focuses on what we know (and are able to thus put to use) while the subsequent focuses on concrete behaviour. For instance several people will avoid foods that they consumed shortly before becoming ill. Learning isn't all knowledge based. For instance we may experience the sales people in one store being nicer to us than those in the other. We therefore may develop a preference for the one store over the other but if pressed we mayn't be able to give a conscious explanation as to the reason for our preference.
Much early work on learning was in fact done on rats and other animals (and much of this research was unjustifiably cruel but that is another matter).
Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase
#title..types of retailing
how is service heterogeneity
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Whom do members of a sales force typically represent?
what are the duties and rights or obligations of the leasor and lessee and case studies to conflicts on either of the two and how they have been resolved
? OVERSEAS INSURANCE ? LIVE STOCK INSURANCE ? GLASS INSURANCE ? FIDELITY INSURANCE ? KEY MAN INSURANCE
Consumer mind black box. Explain.
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