Surrogate information errors, Marketing Research

Assignment Help:

Surrogate Information Errors: this type of error occurs when the information sought by the researcher is different from the information needed to solve the problem. For example when price of a brand is taken to represent its quality. In such a case it is presumed that higher the price of the brand the better is its quality. This may or may not be true.

Related Discussions:- Surrogate information errors

Heterogenity, how is service heterogeneity

how is service heterogeneity

Measurement problems in demands for resources, Q. Measurement problems in d...

Q. Measurement problems in demands for resources? Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smok

Introduction- exports document, Introduction : In the Previous we learn th...

Introduction : In the Previous we learn the importance and the role of experts in a developing country like India as well as the policy framework in which exporting firms operate

Review of literature, The review of literature is not mere reading for sake...

The review of literature is not mere reading for sake it is also not a causal reading like reading of a story or novel. It is focused and directed towards specific purposes. It is

Evidence based forecast, how to apply the judgemental and observation forec...

how to apply the judgemental and observation forecasting techniques in clothing store

INTEGRATED BRAND PROMOTIONS, WHAT ARE THE IMPLICATIONS OF INTGRATDE BRAND P...

WHAT ARE THE IMPLICATIONS OF INTGRATDE BRAND PROMOTION FOR MEDIA

Procedures-export trade control and licensing, PROCEDURES : Export is cons...

PROCEDURES : Export is considered as an engine of economic growth. Government make all out efforts to promote exports. At the same time, the export of essential commodities needs

Duty drawback credit scheme, Duty Drawback Credit Scheme: As an export pro...

Duty Drawback Credit Scheme: As an export promotional measure, the Government of India have authorised the Reserve Bank of India to instruct the commercial banks (Authorised Deale

Scope of the act , Scope of the Act : The Foreign Exchange Regulation Act ...

Scope of the Act : The Foreign Exchange Regulation Act covers the types of transaction having international financial implications. Broadly the Exchange Control regulates the fo

Case study, Managerial Report Prepare a report for Chris Lane. Your report ...

Managerial Report Prepare a report for Chris Lane. Your report should include, at a minimum, the following items: 1. A schedule that will enable each of the 18 couples to play ever

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages