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Surrogate Information Errors: this type of error occurs when the information sought by the researcher is different from the information needed to solve the problem. For example when price of a brand is taken to represent its quality. In such a case it is presumed that higher the price of the brand the better is its quality. This may or may not be true.
Usage Segmentation Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally fo
Evaluate the relationship between brand loyalty, corporate image and repeat purchase
proposal for a business research project
what will be the scope for the above study for imc in b2b market domain and SWOT analysis,future growth and prospects of the study
Construction Works Policy : Construction works policy has been designed to Indian Contractor who executes a civil construction job abroad. This policy protects the contractor from
Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes
Q. Example to have the consumer reflexively? A special issue in memory are consequently called 'scripts' or procedures we remember for doing things. Scripts involve a sequence
The sources of documentary information which can aid the process of locating literatures relating to selected research topics are: 1. Subject Catalogues of Libraries: These cata
Question 1: a. List down and discuss the different steps in the Marketing Research Process. b. Discuss the importance of correctly defining the research problem. Quest
Spot Rate : The current exchange rate is usually the spot rate. It is the rate at which most foreign exchange transactions are carried out. If the contract to buy or sell foreign
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