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Surrogate Information Errors: this type of error occurs when the information sought by the researcher is different from the information needed to solve the problem. For example when price of a brand is taken to represent its quality. In such a case it is presumed that higher the price of the brand the better is its quality. This may or may not be true.
Question: You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of
Forward Rate : The rate quoted for delivery of foreign exchange in future at some agreed date, i.e., when the value date is more than two business days in future, is called the fo
wholesaling strategy
What is perception mapping? Does it differ for each product category?
OBJECTIVES After studying this unit, you should be able to : 1. Explain the need for procedural formalities of export incentives 2. Describe the process of claiming dut
Introduction : In the Previous we learn the importance and the role of experts in a developing country like India as well as the policy framework in which exporting firms operate
Read the industry profile overview, including the website links, on the page. Complete a SWOT analysis for the selected industry. The SWOT analysis allows a business to understand
difference both type of car
Explain about the specific information questions The specific information questions are questions directly associated with research objectives. They mostly involve numerous sca
Discuss importance of data cleaning in preliminary data analysis In most surveys, it takes place so that respondent has either provided ambiguous response or response has bee
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